Iniciaron comercialmente en Armenia. El 20 de noviembre de se creó la empresa confecciones Leonisa. Se incorpora en su fuerza de. CASO LEONISA. SOLUCION MERCADO CENTROAMERICANO Asegurarse de que la empresa distribuidora del producto cumpla con la función de vender el. También se explican los orígenes de Leonisa y se hace una descripción de DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR. COLOMBIA ESTUDIO DE CASOS Innovación presentación editor PYMES.

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In his text on organizations structuring, Mintzbergpresents five structural configurations simple structure, machine bureaucracy, professional bureaucracy, divisional form and adhocracymost often described in the literature on organizational theory.

Advancing a Multimarket Firm Perspective. In Audit, all processes are validated and the need for implementation of new projects is identified.

Multi-business companies: The Leonisa case

Furthermore, the purposes that keep Leonisa together as a multi-business company are analyzed. The search was conducted using keywords that could account for the multi-business company from an administrative perspective such as HeadquartersMulti-business Firm and Multidivisional. Harvard Business Review91 12 This, of course, grants greater versatility and efficiency in meeting market demands. Resolving Strategy Paradoxes to create competitive advantage: Literature Review While corporate strategy addresses the questions: The arising of structures other than the divisional ones, due to their processes and mechanisms for decision-making, such as the so-called multiple divisional network N-form: Later on, it continued its expansion to fourteen other Latin American and three European countries from product distribution subsidiaries, and from a garment plant in Costa Rica to serve the Central American market Sanabria, While the Risk Management and Insurance department is in cazo of insuring the different companies, managing the policies negotiated as a group for each company, in order leeonisa achieve massive negotiations and obtain greater economic benefits.

The complexity of managing a multi-business enterprise, and in particular that of the Leonisa group, would justify further research.



The Value of the Parent Company. DissertationUniversity of St.

In addition, the gains from joint negotiation with suppliers, especially abroad, are clear and materialize in economies of scale. One synergy resulting from spontaneous collaborations between companies, lies in the usage of the surplus from underwear manufacturing inputs, which occurs between Votre and Prym Elonisa Sensuel. The Structures of European Business.

For instance, should Colombia become an unliveable country or Costa Rica become an unviable country at some point, products could be supplied through polyfunctional plants, which would not be specialized in a single product line. This has been possible through vertical forward and backward integrations. The centralized corporate functions exercised by Leonisa to manage the whole, have generated leonias for all companies.

As one of the interviewees states:.

General Management and a primary team for the areas of Production, Marketing and Finance. The analysis of the data was carried out through a process of categorization or codification, open at first and then selective thereafter, based on the transcription of interviews and revised documents. This corporate center is formed only when making decisions that impact the corporate strategy and the functioning of each subsidiary in relation cxso the whole becomes necessary.

New York, United States: The formation and management of this set of businesses is the focus of the study of strategy at the corporate level Chandler,p. From Competitive Advantage to Corporate Strategy.

The documentary review was conducted on websitesannual reports of the organization, and public domain documents written about Leonisa. In contrast, the inner network is characterized by a high degree of operational decentralization and integration between divisions. In other words, the headquarters are staffed by corporate executives who, from a central office, manage the multi-business company Chandler, In addition, the multidivisional nature of the commercial and production fronts has allowed the company greater control over its processes and to align its competitive strategy in each of its subsidiaries.


Retos y sinergias de las empresas multinegocios. These internal ventures are directly supplied by companies of the Leonisa group. General Management accompanied by a production and administrative team. This process occurs as a backward vertical integration. Particularly, it presents the purposes of forming the Leonisa group, as well as its main corporate functions. Este estudio cualitativo se basa en entrevistas semiestructuradas con directivos de diversos negocios y niveles de esta empresa multinegocios.

The following testimony accounts for these not-directed-from-the-headquarters collaborations:. Each of them was interviewed for one hour in August and September Administrative director in charge of accounting, portfolio, credit and collections; and three commercial managers.

Leonisa. Los visionarios

Estudios Gerenciales22 98 leoinsa, Leonisa is a company with over 60 years of experience in the production and marketing of leonisaa and swimwear. By way of illustration, the corporate procurement committee is made up of people from the headquarters and Votre ; from there, synergies are promoted with the aim of improving bargaining power with suppliers. From there, national and international orders began to be met and negotiations with freight forwarders began in order to achieve economies of scale in the distribution of products.

CEO and a group of seven managers: In line with the above, Leonisa has strengthened its competitive strategy to continue to grow sales in the four channels and promote the positioning of the brand worldwide. Keeping the Global in Mind.

The N-form emphasizes lateral rather than vertical interactions; it proposes a shift to a place of command and control as opposed to bureaucratization.