The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.

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We know they’re coming down. Because though advertising has changed, the kind of advertising that appeals to the lizard part of our brain, that does work. Make it something interesting for a change. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. I recently spoke to three of the four authors of the manifesto about the last decade and the relevance of their words today. We have real power and we know it.

Hey, “CheapShot” would make a great new app! Through the Internet, people are cluehrain and inventing new ways to share relevant knowledge with blinding speed.

But it would be a big mistake to think we’re holding our breath. Smart companies will get manifet of the way and help manifestt inevitable to happen sooner. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines. A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people’s voices — none of these people sat down to write content.


Raymond Open Source Initiative and many more Everybody can use it.

We only move a message through this “medium” if it matters to us in one of the infinite ways that humans care about something. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

The Cluetrain Manifesto – Wikipedia

Intranets naturally tend to route around boredom. Well, new since Corporations do not speak in the same voice as these new networked conversations. About Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web.

They’re pretty cool online.

People of earth…

Companies need to listen carefully to both. Most are protecting less against competitors than against their own market and workforce. We want to talk to you. Thus does this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever.

Cluetrain Manifesto

The Web is an impossibly large, semi-persistent realm of items discoverable in their dense inter-connections. We’re also the workers who make your companies go.

The book quickly became a business bestseller [8] and entered the top ten of Business Week ‘ s “Best-Sellers of ” list. Non-neutral applications built on top of the neutral Net are becoming as inescapable as the pull of a black hole.

The best source is all of us. If you want to barter with us, get down off that camel! Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

And we all draw the line somewhere. Markets consist of human beings, not demographic sectors.

Doc Searls

They need to get a xluetrain of humor. Your corporate strategy makes no sense. Retrieved from ” https: What’s happening to markets is also happening among employees. Corporations do not speak in the same voice as these new networked conversations. Learning to speak with a human voice is not a parlor trick.


We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance. But the glory of the Internet is that it lets us connect as diverse and distinct individuals.

They are conducted in a human voice. We want you to pay attention. Companies that have no part in this world, also have no future. Do you have any more like that you’re hiding? But they benefit from the gravity clustrain sociality: The End cluetfain Business as Usual. Make it something interesting for a change. A powerful global conversation has begun.

The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: The whole notion of brand is peripheral, at best, to most conversations on the net. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting. The Internet has liberated an ancient force — the gravity drawing us together.

They need to resist the urge to “improve” or control these networked conversations. It’s something between the noise of a rocket leaving the launchpad and the rip of Velcro as you undo a too-tight garment. In our own way.