The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers. Every link by a person with something to say is an act of generosity and selflessness, bidding our readers leave our page to see how the world looks to someone else.

You’re welcome to join our conversation, but only if you tell us who you work for, and if you can speak for yourself and as yourself. In the wrong context, everyone’s an a-hole. Getting a sense of humor does not mean putting some jokes on the corporate web cluetfain. The Internet’s streets are already crowded with licensed drivers. For lives and ideas, completion is death. We add a joke.

The Cluetrain Manifesto

An organ-by-organ body snatch of the Internet is already well underway. Anything clueyrain don’t understand you can find an explanation for. The community of discourse is the market. ComiXology Thousands e Digital Comics. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.


The authors then assert that the internet fl providing a means for anyone connected to the internet to re-enter such a virtual marketplace and once again achieve such a level of communication between people. Live the values you want the Internet to promote. Don’t they understand this?

The Internet is not a thing any more than gravity is a thing. Where there aren’t competitive alternatives, we need to be hypervigilant to remind these Titans of the Valley of the webby values that first inspired them.

We have better things to do than worry about whether you’ll change in time to get our business. How long do you think it took for pre-Web culture to figure out where to draw the lines? The Internet has liberated an ancient force — the gravity drawing us together. We want you to drop your trip, come out of your neurotic self-involvement, join the party. Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns.

Did we use the word “content” without quotes? There is great content on the Internet. Unlike a medium, you and I leave our fingerprints, and sometimes bite marks, on the messages we pass.


Companies that do not belong to a community of discourse will die. They are conducted in a human voice. While cluehrain scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge.


Corporate firewalls have kept smart employees in and smart markets out.

People of earth…

If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to. Use them however you want.

Fifteen years ago, four of us got together and manifiestk The Cluetrain Manifesto which tried to explain what most businesses and maniflesto of the media were getting wrong about the Web. Wars have been fought for less. Long may we have our Internet to love. We want you to pay attention. The gravity of connection is love. Now two more hordes threaten all that we have built for one another. Markets want to talk to companies.

Caring — mattering — is the motive force of the Internet. Please stop dressing up ads as news in the hope we’ll miss the little disclaimer hanging off their underwear. Copyright has its place, but when in doubt, open it up — New Clues. Stuff we’d ep willing to pay for. The Cluetrain Manifesto 10 Years Later”.

The Net is of us, by us, and for us. Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent.