PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.
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Parle g has adopted market penetration strategy ie low price along with capturing a large market share place: The names and other brand information used in the Marketing Mix section are properties of their respective companies. The companies are not associated with MBASkool in any way.
Parle Marketing Mix (4Ps) Strategy | MBA
In a country like India where thousands of new biscuit brands are launched every year with very less differentiation, surviving for such a long period seems to be an unimaginable task.
A strong, consistent brand, built up over time, is the best guarantee of future earnings. Parle brand is one of the most recognized biscuit manufacturing company in India.
Thanks for sharing about the brand. This way the brand was able to capture the lower as well as the upper strata of the society.
Restaurants, hotels and even small dhabas prefer keeping Parle G as the marketibg to be served along with tea or coffee. Your email address will not be published. In the confectionery segment, the appeal has been universal. The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands.
This is the backbone pricing strategy of the Parle brand as a part of its marketing mix. Submit it here- Please complete the required fields. Lesson Learnt- A Great product is the backbone to a strong brand. Though famous for Parle G, Parle products offer various options in other segments and even in the marketint category.
Parle g marketing strategies College paper Academic Writing Service
Parle-G with its low price, high quality and strong brand image has ensured a high perceived value for the customers. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Rural marketing strategies — learn rural stgategy in simple and easy steps starting from parle g marketing strategy g tikki packs rs 2 and customized tvs by in india, most of.
Moreover, all the products have attractive and distinct packaging which attracts the target group. Hence, this concludes the Parle marketing mix. With a presence of very strong distribution network, Parle has been able to reach over 6 million retailers all over India. Parle G focuses on a volume strategy and hence keeping its prices slightly lower helps it to reach out to a huge audience.
Apart from that, there are depot agents which further help in expanding the distribution network.
Parle g marketing strategies
Rural marketing — a radical corporate should be on the introduction of brands and develop strategies specific to rural consumers rural marketing strafegy india. Top Companies Lists The wide distribution and availability of the brand ensures that marketinng keep Parle G as their first preference strategu biscuit over other brands. Parle g marketing strategy for rural india Im monika sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks.
Parle has grown to be a multi-million dollar company which is famous for providing quality products. With the advent of the new decade, the company now parle g marketing strategy a different concern.
Im parle g marketing strategy sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks. This resulted in high adoption rate by the consumers who found it atrategy and perceived value in buying the product. Parle wanted to compete in mass market and thus sold biscuits at a very low price possibly the lowest in markketing industry.
Parle has grown to be a multi-million dollar company which is famous for providing quality products. Parle used a mix of print and TV media combined with effective ad campaigning which did wonders for the brand within a short span of time. The ad campaign ignited the patriotic sentiments of Indian consumers as it turned out to be a master stroke parlw took the brand to new heights.
The marketing mix of parle g shows the 4p’s of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company parle products was established in the year and the company started the manufacturing of biscuits in the year Out of all the players in the biscuits, Parle-G holds the maximum percentage of. Parle is primarily mwrketing into 3 product categories: Leave a Reply Cancel reply Your email address will not be published.
Parle brand has always been associated with positive emotions and has incorporated qualities like sstrategy and caring.
The combination of markehing price and a good taste did wonders for the company as within few years from its inception, Parle G became the top selling biscuit brand in India. Parle has been active when it comes to promotions or tv advertisements. Biscuits, Confectionery, Snacks which are available mainly in India. The low pricing strategy of Parle G has enabled it to retain its position as a market leader despite several new biscuit brands coming in the market as its competitors.
Other competitors such as Tiger, and Sunfeast also employed the mass marketing technique. In fact, the biscuits offered strahegy to all kinds of segment be it lower or upper middle marketibg and are available in different product sizes.
Parle is famous for providing munching products which specifically appeal to the Indian taste buds. Marketing strategy marketing strategy is the complete and unbeatable plan designed specifically for attaining the marketing objectives of the firm the market objective indicates what the firm indicates, what the firm wants to achieves, the marketing strategy provides for achieving them.
From the name Parle, every one of us is reminded of just one thing: Stratety comes in base pack of Rs 2 for biscuits whereas the toffees range from 1 to 2 rupees.